Who, me?

I’m a brand designer with a background in marketing. I LOVE working with in-house startup teams to help turn business goals into design that communicates clearly, performs, and delights.

Let's dive into my approach.

STRATEGY-FIRST, STRONG EXECUTION

Design that starts with understanding

Before I design anything, I focus on the why — the business goal, the audience, and what actually needs to be communicated. When the thinking is clear, the design usually is too.

I bridge strategy and execution by thinking alongside the team, not just designing at the end of the process.

What that looks like in practice

Asking the right questions before opening Figma.

Challenging ideas when something doesn’t quite add up.

Designing with the target audience always in mind.

Turning strategy into purposeful, intentional visuals.

How I work

Collaborative

I work best embedded with teams, building shared understanding, trust, and momentum.

Thoughtful

Every decision has a reason. If it doesn’t, it probably doesn’t make the cut.

Fun (at least I think so)

Great work happens when people enjoy the process.