Introducing Roofr Builds
Roofr’s first bi-annual product release — bringing nine new features together under three clear outcomes to drive awareness, adoption, and excitement.
ROLES & RESPONSIBILITIES
Designer
Project manager
DELIVERABLES
Campaign branding
Web design
Slide deck
Social promos
CHALLENGE
Roofr Builds was the company’s first bi-annual product release, bundling nine new features into a single campaign.
The challenge was to create clarity and momentum across multiple touchpoints while aligning product and marketing under tight timelines and product changes. The campaign needed to excite customers then clearly guide users toward adoption.
SOLUTION
Leading the design of a cohesive, value-forward campaign that grouped features into three outcomes. A unified visual system ensured consistency across the landing page, webinar deck, and social promos, while remaining flexible enough to adapt quickly as product details evolved. Each asset was designed to clearly communicate value first, then support deeper exploration and adoption.
WEB DESIGN
Designed to build hype and drive adoption
A pre-drop countdown page generated anticipation and registration, followed by a post-drop hub that clearly organized features by outcome with paths to learn more.
SOCIAL PROMOS
Building anticipation across channels
A series of static social assets designed to tease the release, reinforce the three core outcomes, and drive awareness and registration ahead of the drop.
WEBINAR SLIDE DECK
From updates to understanding
An educational, demo-supported deck designed to help customers quickly understand and adopt what’s new.
RESULTS
A launch that resonated
Higher sign-ups and attendance compared to previous webinars.
Clearer understanding of new features through value-based framing.
Strong internal feedback on clarity, cohesion, and execution under tight timelines.
A reusable launch framework for future bi-annual releases.